A good headline for a dating site for men

They could read the headline, not know they’re the ideal customer, and then move on.

It should provide enough information to let customers know whether or not the offer you're presenting is interesting to them. I felt bad for her, but I had no idea what was going on.Open rates were nearly identical and the e-mail creative was exactly the same for both versions, but click-throughs went up by 46% in the second.If the ad was sent to 2,000,000 e-mails, the winning version would lead to 17,000 more clicks, all from changing a single word.The four u’s: You can rarely accomplish all four in a single headline, but if you can at least include one or two then you’re bound to write a headline that’s more likely to compel your prospective customers to continue reading. The first thing you want to consider is how to make your headline unique.If yours is just like everyone else’s, then your company won’t stand out.

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